Food companies fail to tackle diet crisis

Food Companies Fail To Tackle Diet Crisis

The bigger you are the better you are - well not in this case. The world's 25 biggest food companies are failing to take the global crisis in diet seriously and often only change their practices when faced with adverse publicity that could damage their sales, a new study claims.

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The bigger you are the better you are - well not in this case. The world's 25 biggest food companies are failing to take the global crisis in diet seriously and often only change their practices when faced with adverse publicity that could damage their sales, a new study claims.

From Wal-Mart to McDonald's to Coca-Cola to Cadbury, the world leaders of the food industry are accused of a "pathetic" performance on meeting targets set by the World Health Organisation (WHO) in 2004 to take basic action to improve diet that will in turn tackle obesity, heart disease, cancer and diabetes.

The study judged each company on responsible marketing, in particular to children; reductions in fat, sugar and salt; portion size; and developing healthier new products. Just four of 25 said they were taking action to reduce the total fat content of their products. Only five said they were cutting sugar and 10 said they were reducing salt.

The comprehensive review of the policies and practices of the companies, inc

 

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